Part of the reason for older people's slowness toward personalizing ring tones is that the selection for this group has been limited. But only 9 percent of cellphone users 35 to 44 have done so, and only 2 percent of those over 55 have bought a ring tone. Almost one in four cellphone users 18 to 24 years old have bought a ring tone in the last six months, and the percentage is even higher for younger teenagers, says Jupiter Research, a technology market research company in New York. Workman's age group represent a tiny fraction of the market for ring tones. Before that, it was Mozart's ''Magic Flute.'' One recent week, his cellphone, a BlackBerry, played ''Short Ride in a Fast Machine'' by John Adams. Workman, an Academy Award-winning documentary filmmaker in his 60's, is now among a number of older consumers who are personalizing their cellphones by replacing the standard straight-out-of-the-box ring with a snippet of music. ''I would think, 'It's a phone, let it ring,' '' he said.īut Mr. HEADLINE: Ring Tones Acquire Some Classical TastesĬHUCK WORKMAN used to cringe whenever the cellphone of someone nearby played a few bars of a popular song instead of simply ringing. SECTION: Section G Column 1 Circuits SERVICES Pg. Ring Tones Acquire Some Classical Tastes The New York Times Wednesday
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